3.1 Digital Marketing – Introduction

Lesson on Digital Marketing Vocabulary The Lonely Planet website can be viewed by clicking the link below.  View the website and answer this question:   What product or service does…

1.8 – Section Quiz

Before taking the Research Quiz, review vocabulary, one-sentence summary writing, lessons on poverty.

Final Writing Exam

If you have complete this course, you DO NOT need to take these exams.
Writing Exam In this exam, you will demonstrate your ability to plan, write,…

Final Reading Exam

If you have complete this course, you DO NOT need to take these exams.
Reading Exam In the lesson quiz, you will read a passage about the…

3.1 – Essay Evaluation

In the lesson quiz, you will read a short essay on television watching. Read the essay carefully and answer the questions. You will need to know about: Thesis statementsEssay organizationEssay…

2.4 The Marketing Mix

Lesson on the four P’s of the Marketing Mix As part of your marketing strategy, you will need to define your marketing mix.  Watch the video below.  What are the…

2.3 The Marketing Plan-SMART objectives

Your marketing plan should include good objectives. Use the SMART acronym when creating these objectives. The letters stand for: Specific – What exactly needs to be done? Measurable – Can…

2.2 The Marketing Plan-Porter’s Five Forces

Harvard Business Professor, Michael Porter, uncovered five forces that define competition. Prior to this, most people thought competition was simply a ‘tug of war’ between two or more companies. These…

2.1 The Marketing Plan-SWOT

Every marketing plan should contain the results of a SWOT (Strengths, Weaknesses, Opportunities and Threats). Strengths and weaknesses are internal to your company (within your control). Opportunities and threats are…