English for Online Marketing

0 learners taking this course

Or log in to access your purchased courses

Add Content

Other Lessons

2.1 The Marketing Plan-SWOT

Author: Shawn GerberComplexity: Standard

Every marketing plan should contain the results of a SWOT (Strengths, Weaknesses, Opportunities and Threats). Strengths and weaknesses are internal to your company (within your control). Opportunities and threats are…

2.2 The Marketing Plan-Porter’s Five Forces

Author: Shawn GerberComplexity: Standard

Harvard Business Professor, Michael Porter, uncovered five forces that define competition. Prior to this, most people thought competition was simply a ‘tug of war’ between two or more companies. These…